As an importer and distributor, we have a unique advantage over traditional, “regular” distributors: by doing the importing ourselves, we cut out the middle man, meaning we are able to bring the same wine to market at a 20% – 30% savings over what it would traditionally be priced! Over the past several years, as we have grown as a company, we have been able to import more and more directly. We now are the importer for about half of our non-domestic wines, and are offering brokerage services to distributors in other markets. We are currently importing wines directly from Italy, France, Portugal, Spain, Germany, Lebanon and Argentina. Check the backs of our bottles; if you see our name, you can be confident that you are getting the best quality wine with the best possible value!
The story began in 1950, when Michel de Bustros, founder, chairman and CEO of Château Kefraya, initiated the construction of a Chateau and the creation of a vineyard on a land sprinkled with rocks. At that time, it was a mere succession of terraces and fallow, sloping hills. In order for it to become suitable for vineyard planting, bulldozers and dynamiting operations were imperative. This stony, somewhat sandy, clay-chalk soil with exceptional sunshine was the birthplace of an enormous wine-producing company.
Situated in the heart of Lebanon, in the Bekaa valley, Château Kefraya expands its 300 hectares domain to the foothills of the Mount Lebanon, 20 km to the south of the city of Chtaura. Both the vineyard, planted in a succession of terraces and hills having very often abrupt slopes, at an altitude of 950 to 1100 meters on clayey, limy and stony soils, together with an exceptional sun lighting – six to seven months a year without any precipitation – and the winery, located in the middle of the domain, fitted with a highly sophisticated equipment allowing the manually gathered grapes to be conveyed, picked off from the bunch, vinified and pressed very carefully, allowed the elaboration of a special and authentic wine, personal to Château Kefraya.
Today, Château Kefraya is present all over the world, in more than 35 countries. It has become one of the leading wine-producing and exporting companies in Lebanon.